Executive Team

 

Peter Ellis
Allister Bathgate
Andrew George
Craig Waterhouse
Tom Hamilton

Peter Ellis

CEO

Peter was appointed Farmlands CEO in 2007 and heads a restructured Farmlands’ executive team. His background is in the beer, beverages and agribusiness sectors, with management experience at multinational level. Peter has held key roles involving strategic and operational change, purchasing and export. He is responsible for Farmlands’ business strategic direction, financial performance and the company’s 400 staff. He is originally from the United Kingdom and is married to a New Zealander.

Allister Bathgate

General Manager Innovation & Communication

Allister joined Farmlands in 2007, bringing a broad-based sales and marketing background to the company. Allister has worked throughout New Zealand and in the UK for consumer-driven companies such as Lion Breweries, Blue Bird Foods and McCains, and also has experience in the duty free industry. His responsibilities at Farmlands include retail, marketing, innovation, operations that help deliver and meet the needs of customer expectations and the look and feel of the stores.

Andrew George

General Manager People & Organisation

Andrew brings extensive business and HR experience from the fast moving consumer goods (FMCG) sector and has worked with companies in New Zealand, Australia and Asia over the past 20 years. His last assignment before joining Farmlands in 2007 was to assist to globally lead the biggest HR outsourcing contract in history at the time. He currently has responsibility for leading all aspects of organisational compliance, capability building and network development.

Craig Waterhouse

Chief Financial Officer

Craig is a chartered accountant and joined Farmlands in 1993. He has been instrumental in the development of electronic technology to automate and integrate supply chain functions, such as ordering and stock levels, with the company’s accounting system. This expertise has resulted in several invitations for Craig to speak at international conferences. Before joining Farmlands, Craig held various finance, management and sales positions with New Zealand Breweries. Craig is a top softball administrator and coach.

Tom Hamilton

General Manager - Operations

Before taking on the Farmlands’ role in 2007, Tom was Chief Executive of Hawke’s Bay Inc. Originally from Hawke’s Bay, Tom has a long track record of successful business turnaround situations. Prior to this, Tom held several different positions in Asia, most recently as Chief Operating Officer of a large commodity trading company and was involved in restructuring its operations based out of Singapore. Other positions Tom has held include Regional Commercial Manager for DHL Express in South Asia and Indochina, Operations Manager in New Zealand, Sales & Marketing Director in Malaysia and Sales Manager in the United Arab Emirates. Within Farmlands, Tom is accountable for the purchasing department, the sales team and the day to day running of the Farmlands’ store network.