Chris Fisher, Chief Merchandising Officer Farmlands

Chris joined Farmlands in 2021 as Chief Merchandising Officer. Chris leads his team to deliver sustainable stakeholder value via data-driven merchandising decisions based on customer insights and values. Chris is focused on creating a culture of trust, that celebrates diversity of thought and creates whole team leadership.

Chris has a long history of experience in the retail sector including as an owner of Four Candles Food Market, Group Merchandise Manager Mitre 10 and GM Merchandise for Countdown Supermarkets. Originally hailing from the UK, Chris has worked across Europe in merchandising roles for Walmart, Asda and Lidl.

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