News and Events

Gumboot up for I Am Hope

It is wear your gumboots to work day on Friday 5th of April, and yes we know gumboots are already staple in your daily attire on farm but we are encouraging everyone to wear their gumboots all day long. If you have to head in town for the day, don't switch your gumboots for your number 1's, leave your gumboots on and show your support to I Am Hope.

I Am Hope is the youth and community focused support group run by The Key to Life Charitable Trust, started by Mike King. For the last three years Key To Life have been promoting positive attitudinal societal change in schools and communities up and down the country, and funding private care and counselling for young people stuck-in-the-mud on waiting lists.

For many, having depression is like walking through mud every day - Walk in their shoes for a day: put on your gumboots, give a gold coin at your local Farmlands store and help provide free counselling to any kid in need.


You can instantly donate $5 to I Am Hope when you
purchase any Red Bands from March 25th - Friday 5th April.



So c'mon, gumboot up for Gumboot Friday. We will be and we hope you do too.