HeART of the Community

This project is a Farmlands initiative to promote community pride in rural towns throughout New Zealand. This large scale art project will see Mr G paint locally inspired murals on 15 Farmlands stores, sharing stories of what makes their town and the land surrounding it unique. It’s an exciting time, as the HEART of the Community project will definitely put Farmlands on the map. If you would like to follow the journey, make sure you check out the Farmlands Facebook page and HEART of the community webpage, which will be updated along the way.

#heartofthecommunitynz #farmlands #mrg


What stores are going to be painted?

15 stores will be painted the first were:

Farmlands Paeroa


Farmlands Invercargill


Farmlands Putaruru


Farmlands Gisborne


Farmlands Dannevirke


Farmlands Taumarunui


Farmlands Kaikoura 




Where to next?

Stay tuned to find out more about where Mr G and the HeART of the Community will be next!

The remaining 8 stores are yet to be announced.


Mr G TeeGet a limited edition Mr G Tee

Heart of the Community and Mr G have teamed up to bring you these limited edition tees.

Get in quick to avoid disappointment. 


What can you do to help with the project?

We need people to help spread the word about this unique project! Like the Farmlands Facebook page and share the HeART of the Community posts and photos with your friends.

Media Enquiries

For all press enquires please contact Simone Kerr, simone.kerr@lilyandlouis.com

Mr GWho is Mr G?

Mr G is a contemporary multi-disciplinary artist renowned for his high profile works of art across mixed canvases – anything from cliff faces, sheds and even water tanks. He has received international acclaim for his giant murals of kiwi basketball star Steven Adams in Oklahoma and music legend Prince in Chanhassen, Minnesota, which has now become one of the most visited sites in the city of Chanhassen.

For more information about Mr G, check out his website or follow him on Facebook.


Latest News

Seven Sharp: https://www.tvnz.co.nz/shows/seven-sharp/clips/extras/top-kiwi-mural-artist-mr-g-could-paying-your-town-visit-leave-hi

Stuff: http://www.stuff.co.nz/entertainment/arts/92098062/graham-hoete--mural-painted-on-paeroa-farmlands-store

Waikato Times: http://readnow.isentia.com/Temp/41537502/768472752.pdf

Waihi Leader: http://readnow.isentia.com/Temp/41537502/768488204.pdf


Photos so far

Check out more photos on Facebook or the Heart of the Community website.