Agricultural industry gears up for Fieldays®

Tens of thousands will descend on Waikato’s Mystery Creek this month to attend the Southern Hemisphere’s largest agricultural event.

New Zealand Agricultural Fieldays® will run from 12th–15th June, with more than 1,000 exhibitors showcasing the best of the country’s primary industries. This month’s event will offer food, education, international networking, best practice farming advice, clothing, machinery, health and wellbeing services, cuttingedge technology and more.

Crowd favourites such as the Tractor Pull and Rural Catch competitions are back this year, along with the Innovation Awards that provide a glimpse into the future of the agricultural industry. Live entertainment will be on offer for the whole family and fencing, logging, excavator and tractor challenges will provide some exciting viewing.

Held on a 114ha site about 10 minutes from Hamilton, Fieldays draws visitors and exhibitors from around the world. The four-day event was born through the vision of a small group in 1968 and is now owned and run by the New Zealand National Fieldays Society.

As seen earlier in The Farmlander, Farmlands’ site at Fieldays will offer exclusive deals, expert advice and the latest innovative products. Five lucky punters will participate in Farmlands and Ballance’s Find Your Fortune event on-site to win either $1 million, 10 tonne of fertiliser or $5,000.

Shareholders can enjoy a lunch in the hospitality area and store their shopping bags for free in the Farmlands shareholder hub. The Rural Catch contestants will visit the Farmlands site on Thursday at 10.00am.

“Farmlands has a heavy involvement at National Fieldays because it is the centrepiece of primary sector innovation and fresh thinking,” Farmlands Chief Executive Peter Reidie says. That fresh thinking and innovation is in line with discussions already underway on changes to our primary sector. Peter says the sector needs to be aware of what the consumer is asking, given the country’s limitations to meet demand.

“The reality is the consumer is not going to accept dirty rivers or overuse of sulphates or bad animal practices. Meet the demands of the consumer and we can deliver on this strategy for a prosperous primary sector for New Zealand.

“Fieldays is a glimpse into how we will meet those demands.” Fieldays marked its 50th year in 2018 and 130,866 people visited, generating $492 million in sales revenue for New Zealand businesses.

The gates to Fieldays will be open from 8.00am–5.00pm from the Wednesday to Friday and from 8.00am–4.00pm on Saturday. Tickets can be purchased from any Waikato or Bay of Plenty Farmlands store, or online at www.fieldays.co.nz