Farmlands and Fieldays team up

Farmlands Co-operative and New Zealand National Fieldays Society have joined forces to foster innovation and lead change in New Zealand’s primary industries.

Fieldays 2A three-year partnership was officially announced at the annual Farmlands Supplier Awards evening at Lincoln University in February. The alliance positions Farmlands as a major New Zealand National Fieldays Society sponsor, supporting key events at the New Zealand Agricultural Fieldays in June, including Rural Bachelor of the Year, No. 8 Wire and Tractor Pull. Farmlands brands NRM, McMillan and Gulf Oil have partnered with New Zealand National Fieldays Society to support their other major events – Equidays, held in October and The Transport and Heavy Equipment Expo (THE Expo), held last month.

New Zealand National Fieldays Society Chief Executive, Peter Nation says they are delighted at the partnership and the opportunity it presents. “Farmlands is a brand that is well known and trusted by New Zealand farmers and those working in the primary industry.

The New Zealand National Fieldays Society and Farmlands have similar values and we are both passionate about innovation and positive change in the agricultural industry.”

Fieldays 1Farmlands Chief Executive Peter Reidie says the partnership benefits the 65,000 Farmlands shareholders nationwide by helping them gain access to the latest technology and innovation across the primary sector. Peter Reidie says he is delighted by the newly cemented relationship and the potential it holds for the entire agricultural sector.

“Farmlands was born from the desire of everyday farmers to work together for a better deal. Our partnership with the New Zealand National Fieldays Society will support their events to grow to the next level and help the industry to find new, smarter ways of doing things,” he says.

“New Zealand agriculture needs more collaboration and Farmlands intends to play a leading role here. Our partnership with Fieldays is a great start.”

Peter Nation says Farmlands is wellresourced and has strong connections to key markets. “I am confident that our partnership with Farmlands means we can grow Fieldays and our other key events, as well as the business overall.”

The New Zealand National Fieldays Society’s mission is to advance agriculture for the benefit of New Zealand through collaborative leadership in technology, innovation, education and internationalisation. The charitable organisation was founded in 1968 and will celebrate its 50th anniversary in 2018.

Fieldays 3New Zealand Agricultural Fieldays is the largest event of its kind in the Southern Hemisphere and is a trusted brand on the world stage. In 2016 the event generated $430 million in economic benefit for the New Zealand economy. There were 1,462 exhibitor sites and 130,684 visitors through the gates over the four-day event. Last year economists valued the Fieldays brand, which is internationally recognised, at $380 million.

The theme for Fieldays 2017, which will be held from 14th-17th June 2017 at the Mystery Creek Events Centre, is “leading change”. Peter Nation says the new partnership will assist change to happen. “Farmlands is a leader in its field and together we hope to assist in providing leadership and innovative thinking to transform the future of primary production in New Zealand.”

Growing leadership and innovative thinking is critical to the ongoing success of Farmlands shareholders. The co-operative is proud to be able to announce a partnership that will give shareholders an edge in their quest for better business practices.

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