From the CEO

March was a positive month for your co-operative. I spent the first part of it visiting our staff around the country for a series of Regional Conferences. These conferences are crucial in making sure all our staff are aligned on how we can best serve our shareholders. We can do that by harnessing the buying power of our strong shareholder base while focusing on our three key strategic goals – Enduring Customer Relationships, Impregnable Business Model and Leading Agricultural Knowledge and Expertise.

We’ve harnessed this buying power to bring you some great deals on your fertiliser, chemical and fencing requirements at the time of year that you need them most. If you haven’t checked these out, I urge you to visit your local store or talk to your TFO or TA. You won’t be disappointed.

The theme for this month’s issue is Rural Leadership and we pride ourselves on being a leader and not a follower. That’s why we continue to announce exciting partnerships with businesses and organisations that will bring proven benefits to our shareholders. Hot on the heels of our new agreement with Toyota – which we have enjoyed a fantastic response to – we have also announced a new partnership with NZ Fieldays Society. This partnership will bring more technology and innovation to shareholders, in a sector that is always searching for ways to boost production and find better practices.

I look forward to bringing you more exciting announcements in the months to come. All the best for a productive April.

Kind regards, 

Peter Reidie
Farmlands CEO