From the CEO

July celebrates the successes of our shareholders on-farm and in the field. Their stories are indicative of how hard our shareholders work to achieve success.

Like many of you, I had the opportunity to attend National Fieldays this year. It was fantastic to meet a number of you at Mystery Creek and I hope you enjoyed the event as much as I did. While I saw plenty of exciting new opportunities at Fieldays, the thing that inspired me most was seeing the dedication of our Farmlands team.

The commitment shown by our team at Fieldays extends throughout our entire team – everyone from our Contact Centre and Accounts Payable teams, to staff in our stores and the people who travel up your driveways. Our people are critical and are the only way we can achieve our three strategic imperatives: Enduring Customer Relationships, Impregnable Business Model and Market Leading Agricultural Knowledge and Expertise.

By looking after our people, we can better take care of our shareholders. We invest in their ongoing development to make sure they remain at the front of expertise in our industry. Our people have a voice in our organisation and I am committed to travelling around the country regularly, to make sure every Farmlands team member has an opportunity to discuss directly with me their thoughts on how to make our co-operative greater.

All of this pales in comparison to making sure our people are safe. May was a special month for Farmlands, because every single team member went to work safe and got home safe, every day. This means no medical treatment injuries and no lost time injuries. Our staff work hard, so I am appreciative of their efforts to make sure they stay safe.

We are committed to making sure we have the safest, best performing team in the primary sector. I know we have got the right team and those who attended Fieldays got to see all parts of our business working together to benefit you.

I hope you all have a productive and safe month. 

Peter Reidie
Farmlands CEO