From the CEO

It’s that time of year where focus turns to the fencelines, as we make sure our infrastructure is up to scratch. We’ve been doing the same at Farmlands, as we held our National Conference last month.

The Conference brought together leaders from across our business to discuss how we can work more effectively for our shareholders. The common theme of the conference was Together Stronger, which means our shareholders have even more opportunities to succeed through our comprehensive service offering. We will be unveiling a series of fantastic new offers in the months to come – if you want to get ahead of the pack, talk to your TFO or in-store team.

The strength of our business is the depth and buying power our shareholder base gives us together with the breadth of our offer. Harnessing this effectively and efficiently is what we have been focused on delivering. Our efforts are starting to bear fruit.

An example of that is our new partnership with Toyota. As you would have seen in last month’s issue of The Farmlander, the new agreement opens up exclusive deals for shareholders across the entire Toyota range.

The response has been fantastic. We have received hundreds of enquiries from shareholders who want to learn how they can save money with their Farmlands Card. Toyota branches are responding to these requests and we look forward to bringing you more exciting offers and news from this new partnership.

Exclusive deals like this are complemented by our subscription offers for your power, insurance, phone and internet. It all adds up and as we continue to harness the buying power of our shareholder base, the offers will keep coming.

I hope you enjoy a safe and profitable month ahead.

Kind regards, 

Peter Reidie
Farmlands CEO