News and Events

Heart Of The Community roars into the deer capital

Mossburn’s deer farming and picturesque scenery has been captured in a new mural on the town’s Farmlands store as part of our HeART of the Community project.

Award-winning artist Mauricio Benega finished painting the bright mural in December featuring deer, snow-capped mountains and green farmland showing off what the area is known for.

The Southland town was the ninth to benefit from HeART of the Community, outlining Farmlands’ commitment to rural communities.

The mural’s design was co-created by Mauricio and the Farmlands Mossburn team – and there was plenty of inspiration to choose from through the area’s rich history.

Mossburn is proudly known as the deer capital of New Zealand, having been the first place in the country to start capturing deer and farming them.

The two deer on the mural, along with the deer fencing and posts are a nod to this part of the area’s history and what it is still recognised for today.

Also known as the gateway to Fiordland, Mossburn’s nearby rivers and snow-capped mountains feature in the mural, along with Meridian Energy’s White Hill Wind Farm.

A paint and sip art class was hosted by Mauricio to celebrate the completion of the mural in December with the funds raised going to the local school to buy art supplies.

Mauricio moved to New Zealand from Brazil in 2004 and has competed in art and comic contests around the world.


“It’s been amazing working with Farmlands and the community to tell Mossburn’s story through this artwork. Everyone was so friendly and I hope the locals enjoy the mural in years to come as much as I’ve enjoyed working with them to create it,” the Hastings-based artist said.

Farmlands Mossburn Business Manager Megan Shirley says it was great working with an experienced artist like Mauricio on this project for the community.

“The mural tells our story in such a fun and colourful way and we’ve had great feedback about it from locals. We loved hosting Mauricio and the paint and sip art class was a great way to top it all off.”


To follow the HeART of the Community journey, check out the Farmlands Facebook page, Instagram or