News and Events

New appointments to Farmlands Leadership Team

Farmlands has made some significant appointments in key roles within the Farmlands Leadership Team.

The appointments provide proven experience to the Leadership Team, with two of the four from outside of Farmlands. The other appointments provide insight into the clear development pathways within our own business.

Chief Digital Officer, Richard Wilkinson.Richard Wilkinson has joined Farmlands as Chief Digital Officer, responsible for the Technology team and the growing role technology plays in the co-operative.

With extensive experience, Richard will be instrumental in leading our digital journey – and he’s excited about how much scope there is.

“Whether it’s stuff like e-commerce, IOT widgets or even our shareholders being able to interact with us howthey- want/when-they-want. The opportunities are never-ending and always evolving,” Richard says.

Richard joins Farmlands from New Zealand Rugby, where he was Chief Technology Officer. He has also worked at Fairfax Media, Tourism New Zealand, Fonterra and Spark. He says Farmlands’ transformation programme, Braveheart, drew him to the role.

“In the ‘techo’ world very rarely do you come across true ‘digital transformations’ like what’s being undertaken here at Farmlands. Being able to have that platform to build lots of digital goodness off of was a huge attraction for me and will help us create oodles of cool, new stuff!”

MGeneral Manager – Energy, John Campbell.eanwhile, John Campbell has started in the role of General Manager – Energy. Previously known as General Manager – Fuel, the name change of John’s role has been made to position us for the future, something John says he’s looking forward to.

“Being part of a forward-focused co-operative team that is willing to invest in alternative energy options to meet our shareholders’ future energy requirements is what drew me into this role.”

John has significant experience in the New Zealand Fuel industry, most recently, as Chief Executive of Southfuels Limited and has a strong procurement background.

“On the back of a strong legacy of delivering great fuel and lubricant solutions, I am looking forward to working with the team to build and execute a new strategy which will meet our shareholder and customers’ changing energy requirements,” he says.

Former General Manager – Fuel, Mark McHardy has remained with our co-operative and has moved into the newly created role of Director – External Relations. This role will involve creating and growing relationships with stakeholders who help us achieve our strategies and fulfil our purpose.

After a decade with the Farmlands Marketing team, most recently as Director – Marketing, Jess Strange has now taken over as General Manager – Card.

Jess says she’s always been passionate about Farmlands Card since starting with the co-operative.

“It is an amazing tool for our shareholders to use with access to over 7,000 Card Partners nationwide. I’m a huge fan of my personal Farmlands Card and I’m constantly amazed by the value that I receive – I just saved $2,000 on a bed at Smiths City!”

Jess excelled in her previous role, which involved looking after the marketing interests of 16 separate brands. She knows our co-operative well and is passionate about helping our shareholders and staff.

“I’m looking forward to providing further value back to our shareholders and there are some exciting developments in the pipeline – watch this space!” Jess says.