Back Road: Workwear that actually works

Farm-tested and farmer-approved, Back Road clothing stands up to the toughest conditions without breaking the bank. Practical features, serious durability and prices that reflect your co-op's buying power.

The co-operative has been transforming its supply chain to improve efficiency and to deliver better results for shareholders in terms of choice, product access and price. Being super smart about how and where products are sourced from is a vital part of delivering on this, including owning and managing an exclusive range of products specifically designed to meet customer need. Here is a rundown on a couple of products from the Back Road Value range, that Farmlands has introduced into the New Zealand market and is only available through Farmlands.

Back Road Value Kids Gumboots

Designed with practicality and comfort in mind, these gumboots are ideal for kids who love to explore, rain or shine. Whether it's jumping in puddles, helping in the paddocks, or simply  enjoying a walk on a wet day, the Back Road Value Kids Gumboots are a reliable and affordable choice for everyday wear.

Back Road Value Heavyweight and Lightweight Socks

Tough gear for tough farmers. Back Road Value Socks are made with a durable wool blend that keeps your feet warm, dry and comfortable from sun up to sundown. Built to handle long days in work boots, they offer a snug fit that won’t slip and a toughness that stands up to chores, mud, and miles. Real value for folks who put in the work.

For those more focused on function, Back Road workwear offers farm-tested, farmer-approved clothing that stands up to the toughest conditions. From hard-wearing overalls to waterproof jackets that keep you dry through a day of fencing in the rain, Back Road delivers durability without breaking the bank.