Richard Wilkinson - Pou Āpiha Matahiko
Chief Innovation & Digital Officer

Richard has been Farmlands/Te Whenua Tāroa’s Chief Innovation and Digital Officer since 2018. He is responsible for leading innovation programmes, technology systems investment and eCommerce business. He led the organisation's digital platform transformation which has laid the foundations for the co-operative to maximise the potential of the digital technology to deliver better customer outcomes. Richard and his team are now focused on realising this potential.

Richard is also passionate about Te Ao Māori and is helping Farmlands/Te Whenua Tāroa to shape its identity through their journey in this area. Under Richard’s guidance, the team is learning to connect with people and the whenua (land) in an authentic and respectful way.

Prior to joining the co-operative, Richard has held technology leadership roles in organisations that make a significant contribution to Aotearoa, including New Zealand Rugby, Fairfax Media/Stuff and Tourism New Zealand.