Farmlands teams with Centrapay to deliver new digital payment platform


Farmlands has launched a new digital POS payment solution, within 33 NZ Safety Blackwoods stores throughout the country.

Farmlands continues to invest in its payment ecosystem to deliver better and more secure digital payment experiences for their Cardholders and Card Partner (retailer) network.  Their latest digital solution, developed for Card Partners in collaboration with Centrapay, is now live within 33 NZ Safety Blackwoods stores throughout the country.  

Centrapay, an independent payment network, is a home-grown expert in ‘next-generation’ digital payment infrastructure, challenging decades-old plastic card technology.

Tracey Sparrow, Farmlands’ Head of Payment Innovation, says “The completion of this collaboration is a big step forward as we expand our range of digital payment solutions. Developing a unique and robust payment platform from the ground up, that meets Farmlands’ payment requirements while also enabling more secure Card checks, is no mean feat. We are proud of the teams from Farmlands and Centrapay who have delivered this. The initiative is a great way to begin Farmlands’ program of improvements to our digital payment ecosystem, so we’re better positioned to serve our customers in the future.”

The new platform offers a solution to challenges facing Farmland’s non-EFTPOS Card Partners like NZ Safety Blackwoods. Using the new integrated platform means they can now gain an authorisation for a Card instantly and securely send full invoice details to Farmlands from within their point-of-sale system. This increases confidence when accepting Farmlands Card as payment, while reducing exposure to Card fraud and processing costs for all parties. The itemised purchases from the Partner’s invoice are automatically included on the Farmlands’ shareholder’ tax-return-ready Account statements, along with the savings gained when shopping with a Partner.

“Preventing Card fraud is an ongoing battle that requires constant vigilance. Farmlands is focused on minimising fraud and making continual improvement to Card security” says Tracey.

Greg Beehre, CEO of Centrapay, agrees that increasing protection for customers is essential. “Card security risk is very real, with increasingly sophisticated fraudsters constantly targeting all kinds of card systems. Around $50 billion is lost globally every year to card fraud and this is just going to keep increasing.” 

A web-based portal solution is also available to enable smaller Card Partners to securely authorise transactions, without the need to integrate to their point-of-sale system. 

Chris Mason, NZ Safety Blackwoods Head of Customer Experience and Marketing, is enthusiastic about the benefits to Farmlands' Cardholders. “We’re always looking to improve customer experience at NZ Safety Blackwoods. The integration of the Centrapay solution within our POS systems means that Farmlands’ Cardholders can rely on their transactions to be efficient and hassle-free with live updates and security protocols in place.” Chris adds “This system does the heavy lifting when it comes to due diligence, making transacting easy for everyone. We look forward to seeing Farmlands’ Cardholders in-store and checking out NZ Safety Blackwoods extensive range of tools, workwear, footwear and office supplies and using the integrated POS in real time.”

The new Centrapay initiative adds to the current payment platforms that Farmlands supports for Card Partners, including EFTPOS (Worldline) and Ecommerce (Windcave) solutions.