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One of New Zealand’s largest animal nutrition ranges.
Farmlands’ Nutrition division brings together four of New Zealand’s most recognised feed brands - SealesWinslow, Reliance, NRM and McMillan - covering everything from cattle and horses through to rabbits and poultry. That’s a range broad enough to feed any operation, with the quality standards to back it up.
Every product in our range is formulated by leading New Zealand nutritionists and put through a rigorous, ongoing testing programme. Not just once. Not just at launch. Consistently - so you know every bag, every batch, delivers what it promises.
And with Farmlands’ direct ownership of our national animal nutrition manufacturing footprint, we control the supply chain from mill to farm. That means better quality control, greater price stability and the stock certainty to keep your operation running without interruption.
Tested throughout. Consistent every time.
Nutrition is one area where consistency isn't optional. The wrong feed at the wrong stage can affect animal health, growth rates and your bottom line. That's why every Farmlands Nutrition product goes through an ongoing, rigorous testing programme - checking nutritional value, performance delivery and health compliance at every step. You're not buying feed on faith. You're buying feed that's been proven to perform.
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Trusted names. Proven quality. Built for NZ conditions.
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SealesWinslow
New Zealand's leading complete ruminant nutrition solution. SealesWinslow has built its reputation on helping NZ farmers get better results from their animals, season after season. The team combines deep nutritional science with practical on-farm experience - from calf rearing through to optimising your milking herd. Their specialists are out in the field, working with farmers to make advice real and specific, not generic.
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Reliance Feeds
Quality feeds with nearly 100 years of South Island farming behind them. Since 1927, Reliance has been producing and supplying quality feeds to New Zealand farmers. That's close to a century of consistency - and a reputation earned bag by bag, season by season. The Reliance name is a byword for dependability on the farm, with a range that continues to reflect the standards that built it, across Calf, Sheep and Poultry feeds.
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NRM
A fixture of New Zealand rural life for more than 120 years. NRM has long been synonymous with quality manufacturing, innovative products and genuine relationships with the farmers who really rely on them every season. It's a brand that's grown alongside New Zealand agriculture, adapting steadily over the years to what farmers need without ever compromising on the standards and values that made it trusted in the first place.
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McMillan
Quality is the cornerstone. Every product. Every time. McMillan feeds carry the same commitment to quality and consistency that sits at the heart of every brand in the Farmlands Nutrition portfolio - from raw ingredients through to the bag in the shed. Strong market share built on a long, proud reputation of delivering for New Zealand farmers - because when it comes to feeding your animals, there's no room for compromise.
Expertise you can feed from
Leading nutritionists. Rigorous science. Practical advice.
The quality of our feeds starts well before the bag is filled. Every Farmlands Nutrition product is formulated by leading New Zealand nutritionists who understand both the science of animal nutrition and the realities of NZ farming.
Advice matters as much as product. Our nutrition specialists work alongside farmers — in the dairy shed, at calf rearing time, through to optimising herd performance.
In 2025/26, SealesWinslow partnered with the Dairy Women's Network to host calf rearing expos nationwide, delivering hands-on workshops focused on calf health, growth rates and profitability. Hundreds of farmers attended. Farmlands also runs dedicated Nutrition internship pathways, building the next generation of specialists grounded in what New Zealand farmers actually need.
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Need help choosing the right feed?
Whether you’re setting up a calf feeding programme, optimising your herd’s nutrition, or just want to make sure you’re using the right product for the job - our specialists are ready to help. Get in touch with your local store or local TFS.
Find your nearest store