Our Family of Brands Built for Rural NZ

We back the best. So you don't have to.

Some things are better done together. We've chosen our partnerships chosen carefully — businesses that share our values and fill the gaps that matter most to rural life.

Energy, made rural-smart

Energy shouldn't be a battle. FLEX is our joint venture bringing rural-smart energy solutions to your farm and home — backed by the co-op, built for the Kiwi conditions you actually work in. Another way your Farmlands membership works harder for you.

Visit Farmlands FLEX

Fuel that keeps rural moving

Fern is backed by Farmlands — which means the same fair deal, the same co-op values, just at the pump. Wherever you are across the motu, you're still getting more back.

Visit Fern

Bringing science to farming

Two long-standing New Zealand agricultural businesses are coming together to strengthen innovation, local manufacturing capability, and access to essential farm inputs for farmers across the country.

Visit Donaghys

Farmlands brands: Bold white text on a dark background reads '1972 BY BARKERS.'

For the other side of farm life

Not every rural need fits in a farm shed. 1972 Barkers brings the good stuff for the other side of farm life — quality, character, and a bit of personality. It's Farmlands-backed, which means it's built for real people who work hard and live well.

Farmlands Own Brands

We cut out the middleman so you don't have to. Brands we own, source, and stand behind — because when we control the supply chain, you control your costs. Less margin lost to the middle. More back in your pocket.

Top Paddock

Farmlands-owned from paddock to shelf — quality you can trust at a price that makes sense. No middleman. More money back in your pocket.

AgStar

Built for the way you farm — reliable inputs, sourced and backed by Farmlands, priced to give you the edge. When we own the brand, you own the savings.

Back Road

Farmlands-backed, built tough for the people who actually use it — no fluff, no premium for the label. Solid kit at a fair price.

Farmlands Nutrition

New Zealand's broadest nutrition portfolio across livestock, equine, and companion animals — we own and back four specialist nutrition brands. Mill to farm gate, quality and supply controlled by the co-op.