Partner With Us

Reach 150,000+ rural New Zealanders

The Farmlands Card is how rural NZ shops. With $1.4 billion in annual sales and 6.1 million transactions a year, your business gets in front of an active, loyal customer base — people who choose where to spend based on who accepts the card.

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$ 1.4B

Annual Card Sales

6.1M

Transactions per year

150,000 +

Cardholders nationwide

7,000 +

Partner locations

Why partner with Farmlands?

A network built on loyalty

Our cardholders don't just browse – they buy. They use the Farmlands Card app to find Card Partners near them, and they actively choose businesses that accept it. Here's what that means for you.

Access to 150,000+ Cardholders.

Rural farmers, growers, and lifestyle block owners who use their Card regularly and spend big across the categories you operate in.

Listed in the Card Partner directory.

Get found by cardholders searching for partners near them – in the app and online, 24/7.

A card customers already carry.

Cardholders earn rebates and discounts when they use their Farmlands Card - so they're motivated to shop with you over a competitor who isn't a partner.

Repeat, loyal customers.

Cardholders consolidate spend on one account. Once they find a partner they trust, they come back and they bring their business with them.

More traffic. Bigger baskets.

Being a Card Partner increases your visibility and gives customers a financial reason to choose you, spend more, and come back sooner.

Part of something bigger.

Align your business with a 100% Kiwi-owned co-op trusted by rural NZ. Farmlands' reputation for supporting communities rubs off on the partners in our network.

What drives customers to your door

Every time a cardholder walks into a Card Partner, they're motivated, spending with intent, and loyal. Here's why they choose you over a non-partner.

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Discounts and rebates

Every purchase earns them value back, which means they prefer Card Partners over anyone else.

Fuel savings

Meaningful per-litre savings across Z and Caltex keep them engaged and on the move.

Exclusive promotions

Partners can offer cardholder-only deals that drive traffic and reward loyalty.

One consolidated bill

Everything on one IRD-approved monthly statement, making it easy to keep spending with partners they trust.

The Farmlands Card app

Cardholders use it to find you, check offers, and track their savings. Being listed means being found.

Rural expertise behind every swipe

Customers trust the Farmlands network and that trust extends to the businesses in it.

Common questions

Ready to get your business in front of rural NZ?

Get your business in front of 150,000+ active rural cardholders. Becoming a Card Partner is straightforward — tell us about your business and we'll take it from there.

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