2027 Farmlands Calendar

Entrys open now

Celebrating the reality of rural life, through your eyes.

Submit and be in to win $50 Farmlands gift card

We're asking shareholders, Card holders, suppliers and rural communities across the country to send us a photo that captures the real, authentic and ever moving moments of rural life.


Every year rural New Zealand keeps moving. Rural never rests, and neither do its people. This year's calendar is about showcasing that, in your words and through your eyes.


Twelve photos will be chosen to feature in the 2027 Farmlands calendar, with each selected photographer receiving a $50 Farmlands voucher.


Person walking down a farm path, carrying large NRM feed bags over each shoulder, with horses grazing in the background.

What we’re looking for

Not the perfect shot. The real one.

The momentum of rural New Zealand, the work, the care, the resilience. Close-up details of hands and tools, or the wide open country around you. Whatever tells the story.

The drive before sunrise. Mahi getting done. The bit of your day you'd actually miss if it stopped.

We're after images that feel active, honest and always in motion. Not posed or staged. The kind of moment that happens on your place most days, that you might not think twice about, but tells the real story of rural life.

We'll ask a few quick questions about it too. Not for the sake of it, but to do your photo justice and tell your story.


A person wearing a beanie and apron operates milking equipment in a dairy shed, surrounded by cows.

How to submit

  • Take or find a photo that captures a real moment of you rural life
  • Upload your photo through the form below
  • Answer a few quick questions (where it is, what's happening, what's usually going on around you, and why it feels like "rural never rests" to you)
  • Submissions close 6 September
  • If your image is picked, win a $50 Farmlands gift card
Submit your photo

Inspiration

Not sure where to start? Here's the kind of feel we're after.

Two workers build a fence, one uses a hammer while the other holds the wire. They are in a grassy field, wearing tool belts and boots.
A person holding a dog, standing near a vehicle with cages, in a grassy field with mountains in the background at sunset.
A person in a blue shirt feeds chickens in an outdoor pen, pouring feed from a sack into a container, with two hens nearby.
People enjoying hot drinks and conversation outdoors, with a child, a dog, and open countryside in the background.
A person stands in a grassy field holding a dark horse's lead rope, with another horse's head partially visible in the foreground.
People working in a green field, holding break fencing, with trees and mist background.
Person walking down a farm path, carrying large NRM feed bags over each shoulder, with horses grazing in the background.
Two people outdoors, one in focus wearing a beanie and jacket, looking ahead; the other blurred in the background, with golden fields behind.
A person wearing a beanie and apron operates milking equipment in a dairy shed, surrounded by cows.
A person with red hair carries a blue bucket while walking among a herd of young calves in a grassy field, with trees and hills in the background.
A person stands in a grassy field holding a dark horse's lead rope, with another horse's head partially visible in the foreground.

The Prize

  • 12 photos will be chosen by our team to feature in the calendar
  • Each selected photo for the 2027 Farmlands Calendar receives a $50 Farmlands voucher.

Terms

  • Open to Farmlands shareholders, Card holders, suppliers and the wider rural community across New Zealand
  • Submissions close 6 September 2026
  • Your photo, your work, no stock images. High resolution, at least 300dpi at print size
  • By submitting, you're giving us the OK to use your photo and story in the calendar and Farmlands marketing